Doutzen Kroes (born 23 January 1985) is a Dutch Frisian model and actress. She began her modelling career in 2003 in the Netherlands and quickly was sent by her agency to New York where she was cast by lingerie giant Victoria’s Secret.
She became a Victoria’s Secret Angel for the brand in 2008. She has been a brand ambassador and spokesperson for L’Oréal Paris for over 5 years. Kroes has been in the top five of best-paid models, with an estimated income of more than five million per year since 2008. In 2014, she came in second on the Forbes top-earning models list, estimated to have earned $8 million in one year. She is considered one of the “New Supers” and described as “Helen of Troy of advertising” by Models.com.
Unlike most fellow top models, Kroes got acquainted with the fashion world relatively late. She is one of few highly successful professional models who was not discovered by any scouting agency. She got accepted at Paparazzi Model Management in Amsterdam after sending some of her holiday pictures. Her first breakthrough was when she was featured on cover of Vogue Italia in 2005. Steven Meisel shot her pictures for the cover. Just as she started her career as model for Victoria’s Secret, she was voted as “Model of The Year” on Vogue.com in the year 2005. The year 2013 was a significantly successful year for her modeling career. In September 2013, she appeared on covers of four international editions of Vogue, making her the first model/celebrity in the history. The September issues are generally regarded as the most important issue of the year for fashion magazines, especially Vogue. She had been featured on a total of 9 Vogue covers, a count more than any other model, just in the year 2013.
Her first film debut was in Nova Zembla (2011). She is one of the active members to contribute to Dance4Life, a Dutch non-profit organization that uses song and dance to educate youth about HIV and AIDS prevention. She is also one of the supporters of Wildlife Conservation and World Wildlife Fund.
Early life
Doutzen Kroes was born on 23 January 1985 in the village of Eastermar (Dutch: Oostermeer) with approximately 1,600 inhabitants, in the province of Friesland, Netherlands, to a Frisian family. Friesland is a typically rural province in the northwest of the Netherlands, with a population of less than 650,000 and its own language. Her mother was a nurse, then a teacher, and her father was a psychotherapist. In the 1970s they were both champion speed skaters. As a young girl, Doutzen aspired to be a professional speed skater.
Doutzen and her younger sister, Rens, a nutritionist, grew up with skating, cycling and eating healthy food. As she recalled:
I biked to school every day, about 25km there and back. My mum would say, if you go on your bike it will make you stronger. I think it did… In the countryside I was always outside, kind of like a tomboy… I never even thought about my looks. We didn’t have social media so we couldn’t look at other girls and pictures from magazines. We didn’t really buy a lot of magazines; my mum and dad would just read papers… I felt super-young coming from the north of Holland, and I went to Amsterdam only once before I went to New York City.
Career
Modeling career
Kroes described herself as a “tomboy” in her youth. She had never seriously considered modeling, but found herself launched into the business after sending snapshots to modeling agency Paparazzi Model Management in Amsterdam in 2003. After graduating high school, Kroes was about 18 years old when she wanted to get a job to make some pocket money. The agency sent her to New York City, and after being cast a few times by Victoria’s Secret, they asked her to try out as an “angel”. When Kroes moved to New York from the Netherlands, she had never heard of the brand before.
Kroes has been featured on the covers of Time, Vogue, Harper’s Bazaar, Seventeen, Elle, Marie Claire, Glamour, W, Avantgarde, Dazed & Confused, and Numéro. She also appears regularly in the Victoria’s Secret catalog and walked the runway of the company’s fashion show in 2005, 2006, 2008, 2009, 2011, 2012, 2013 and 2014. Kroes’s campaigns include Gucci, Tommy Hilfiger, Versace, Valentino, Blumarine and Calvin Klein for both their ‘White’ label and their fragrance ‘Eternity’. In 2005, Kroes was selected as “Model of The Year” on Vogue.com by readers. She was presented on the May 2007 cover of American Vogue as one of the “World’s Next Top Models” next to Chanel Iman among others. Along with several of these models, she appeared in the 2008 Pirelli Calendar.
In 2006, a Frisian documentary directed by J.J.M. Jansen about a week in Kroes’ life as a model was released. It documented Kroes at Milan Fashion Week and her thinking about the modeling industry. In July 2007, earning at an estimated total of $1.5 million in the previous twelve months, Forbes named Kroes fourteenth in the list of the world’s 15 Top-Earning Supermodels. In April 2008, she was in fifth position, with an estimated income of $6 million. Forbes named Kroes fifth again in 2009 ($6 million), 2010 ($6 million) and 2012 ($6.9 million). Kroes escalated to the second position of the ranking in 2014, having earned $8 million the year before.
Kroes is in the official Frisian provincial campaign for the Frisian language, her mother tongue.