Follow Lingeriepedia On Facebook Follow Lingeriepedia On Twitter Follow Lingeriepedia On Pinterest Follow Lingeriepedia On Google Plus Follow Lingeriepedia On Instagram Follow Lingeriepedia On YouTube Follow Lingeriepedia On Tumblr Follow Lingeriepedia On Flicker Follow Lingeriepedia On RSS

Select Country

Lingerie New Collections Lingeries News
Models News Lingerie Stores News
Celebrity News Events News
Lingerie Stores   Lingerie Models
Lingerie encyclopedia   Lingerie Discounts coupons
Lingerie Events   Lingerie Dictionary

Latest Lingerie's Store Offers

Lingerie Diva Discount Coupon
Victoria's Secret Discount Coupons
Figleaves Discount Coupon
Bare Necessities Discount Coupon
Intimissimi Coupon Codes
Smart And Sexy Coupon Codes
 Undies.com Coupon Codes
Bella Bella Boutique Discount Coupon
La Senza Discount Coupon
La Vie en Rose Discount Coupon
Blackheart Lingerie Discount Coupon
Journelle Discount Coupon
Adore Me Discount Coupon
Bits of Lace Discount Coupon
Spicy Legs Discount Coupon
Boux Avenue Discount Coupon
Now That's Lingerie Discount Coupon
Fredericks Discount Coupon
Leonisa Discount Coupon
Orchard Corset Discount Coupon
3 Wishes Lingerie Discount Coupon
Spicy Lingerie Discount Coupon
Yandy Discount Coupon
Maidenform Discount Coupon

Subscribe Us

Get Our Newsletter & Discount Coupons

Shop Lingerie Now

Browse Products By Arrows

ThirdLove Seeks Best Bra Fit with FitFinder 2.0

ThirdLove Seeks Best Bra Fit with FitFinder 2.0

Tech-enabled bra company ThirdLove recently introduced its Fit Finder 2.0 program, a new version of the San Francisco’s company proprietary sizing program.

The announcement caps off a period of fast growth for ThirdLove. It hired 100 employees over the past 18 months, bringing its staff to 120 people, said Heidi Zak, cofounder and chief executive officer of ThirdLove. One of the most recent hires is Clare Karunawardhane, ThirdLove’s director of design. She joined the company in April.

This is the latest chapter in the company story, which started in 2013, when Zak brainstormed about making a better bra after a career in marketing at Google Inc. and Aeropostale.

After a lifetime of being dissatisfied with bra fits, Zak organized focus groups that found that 40 percent of women cannot find good-fitting bras. Zak thought that bra manufacturers needed to make in-between sizes for bras, something akin to how shoemakers make half sizes for shoes.

With veteran lingerie designer Ra’el Cohen, now ThirdLove’s head of design, Zak developed bras with soft materials such as microfiber and cups that feature lightweight memory foam. To help women find the best fit, the home sizing program FitFinder was developed. The 2.0 version of FitFinder features a more personal, conversation approach to finding the right bra size. Zak hopes that it would be like shopping with a best friend.

With this program, the user selects questions from a number of predetermined options. It’s a tech-era answer to a lingerie salesperson. For example, a question about slipping bra straps might yield a suggestion to try a bra with a U-shaped back.

Next up for ThirdLove, the company is scheduled to introduce maternity bras later this summer. In the future, Zak plans to add swim and sleepwear categories.

Source : apparelnews

  Shop Now
   
Bluebella MORE DD+ Collection Bluebella Lingerie
Up to 80% Off at Undies.com Bluebella MORE DD+ Collection
Sky Berlei - Sign up and get 10% off all purchases!
Berlei Sexy Swimwear at PinkQueen.com