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Figleaves Chooses Adestra To Fuel Email And Data Integration

Figleaves Chooses Adestra To Fuel Email And Data Integration

Figleaves, a global online retailer of lingerie, swimwear and other clothing items, has chosen Adestra to drive its data integration and personalized email communications.

Adestra was chosen from a short list of ten vendors.

Figleaves claims to provide a perfect fit for all sizes and shapes. Email -- one of the firm’s main revenue generators -- must be based on specific preferences, the company says, so it needed a vendor that could facilitate an automated data integration program.

Customers have expectations for "a connection to the brand at every interaction,” says Ryan Phelan, VP of marketing insights at Adestra. That connection is made "through personalization and integrated data," he says.

Figleaves says it was seeking a partner more than a supplier.

"Sending emails based on historic and future purchasing behavior is crucial to ensure that we communicate relevant, personalized messages," says Amanda Clifford, digital marketing manager, Figleaves.

Henry-Hyder Smith, CEO of Adestra, states: “There is an increasing pressure on the online retail sector to deliver customer-centric experiences across multiple channels. For that to happen, automation, personalization and integration must be in sync to leave the planning and optimization to the marketers."

Adestra also serves such retail brands as NakedWines, Crabtree & Evelyn, The Diamond Store and Nkuku.

Source : mediapost

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