Follow Lingeriepedia On Facebook Follow Lingeriepedia On Twitter Follow Lingeriepedia On Pinterest Follow Lingeriepedia On Google Plus Follow Lingeriepedia On Instagram Follow Lingeriepedia On YouTube Follow Lingeriepedia On Tumblr Follow Lingeriepedia On Flicker Follow Lingeriepedia On RSS

Select Country

Lingerie New Collections Lingeries News
Models News Lingerie Stores News
Celebrity News Events News
Lingerie Stores   Lingerie Models
Lingerie encyclopedia   Lingerie Discounts coupons
Lingerie Events   Lingerie Dictionary

Latest Lingerie's Store Offers

Bare Necessities Discount Coupon
Intimissimi Coupon Codes
Smart And Sexy Coupon Codes
Other Articles

Subscribe Us

Get Our Newsletter & Discount Coupons

Shop Lingerie Now

Browse Products By Arrows

Finally Hanes Markets Introduce New Items From Maidenform and Playtex Label For Curvy Women

Hanes Markets New Maidenform and Playtex Items For Curvy Women

For the 12 months ended June 2017, 30 percent of the combined dollar volume of bras, panties and shapewear stemmed from plus-size purchases, according to The NPD Group.

Body confidence is very much de rigueur on social media, in advertising and on the runway. Just ask Jennifer Aniston, Chloë Grace Moretz, Khloé Kardashian and Karrueche Tran who have recently spoken out about fat-shaming.

Trying to be proactive, Hanes Brands has introduced more full-figure and plus-size pieces under its Maidenform and Playtex labels. In an effort to appeal to Millennials who are said to prefer the term “curvy,” the company is pitching these new products as Maidenform Curvy and Playtex Love My Curves. After a year of research, the company said women who fit that description want intimate apparel that does not compromise fit, selection, color or style. Playing to that concept, Maidenform Curvy shapewear is designed for women whose dress sizes range between 16 and 30. It is sold in department stores and online, with retail prices starting at $44. Playtex Love My Curves, meanwhile, is available in sizes up to a G cup with retail bra prices starting at $42.

With these line extensions, both brands are trying to gain more sales in a burgeoning sector. For the 12 months ended June 2017, 30 percent of the combined dollar volume of bras, panties and shapewear stemmed from plus-size purchases, according to The NPD Group.

Source : WWE
  Shop Now
   
Bluebella MORE DD+ Collection Bluebella Lingerie
Up to 80% Off at Undies.com Bluebella MORE DD+ Collection
Sky Berlei - Sign up and get 10% off all purchases!
Berlei Sexy Swimwear at PinkQueen.com