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Bluebella logo - Bluebella lingerie brand history

Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality.

“The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase. She sees it as fashion crossover style and a personal self-indulgence. No-one should leave gorgeous lingerie languishing in a drawer, waiting for that ‘special occasion’ – our highly wearable fashion-led collections can make every day feel just that little bit more exciting” Emily Bendell - Founder and CEO

bluebella multi award-winning team launch four fashion lingerie collections per year, plus lots of beautiful mid-season delights. Our designs reflect a uniquely modern take on lingerie – often using unusual fabrics and trims and creating stunning new silhouettes. All styles are exclusively designed and manufactured to our exacting standards, and ensure that we maintain a truly unique and inspiring collection every season

2016 Highlights

Be Strong Be Beautiful

Bluebella celebrate an amazing summer of sport we started a conversation around female strength and beauty. them are immensely proud of the Team GB Olympic & Paralympic athletes Amber Hill, Stef Reid and Bryony Shaw who supported our campaign and looked so incredible in Bluebella.

Tigerlily Taylor

In 2016 welcomed rock'n'roll beauty Tigerlily Taylor, daughter of the Queen drummer Roger Taylor and supermodel Deborah Leng, as the new face of Bluebella. She smouldered in Bluebella and she loved her incredible sense of style and feminist ethos. Look out for more Tiger x Bluebella in 2017.

Our Crowdfund smashed it!

In 2016 Bluebella launched a crowdfunding campaign to raise investment for our international expansion plans. We were absolutely delighted to smash through our target, raising more than double our intended figure! 

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