Van de Velde N.V. is a publicly traded company that designs and manufactures luxury lingerie. It is located in the Belgian town of Schellebelle (Wichelen).
The company was founded in 1919 by Achiel and Margaret Van de Velde and is still owned by the same family. In 1990, the company bought German lingerie brand Prima Donna. Its products are designed in Schellebelle, and produced abroad. The majority of the company’s production activities take place in Tunisia. Van de Velde also maintains production facilities in China and Romania.
Trademarks
The products are sold under the brand names: Marie Jo – Haute Lingerie, Marie Jo L’Aventure – Lingerie Pure, Prima Donna – Exigez l’excellence, Marie Jo Intense – Move in Style and Andres Sardá.
In 2008 Van de Velde Lingerie’s total turnover was €133 million with employees in various locations: Belgium (448 employees), Hungary (347), Tunisia (658), Spain (108) and other (88 employees). The profit – after tax – amounted to €28.6 million.
In 2010 Van de Velde took control of multi-brand lingerie retail chain Intimacy USA, spending US$13.5m on an additional stake in the company.
The capital is divided into 13,556,710 shares and is quoted on the stock of Euronext Brussels (ISIN code: BE0003839561).
In 2014, the turnover of Van de Velde rose by 8.7 percent from 182.4 million euros in 2013 (206.6 million dollars) to 198.4 million euros (224.7 million dollars).
