Calvin Klein has been one of the fashion industry’s go-to brands for basics since it emerged on the scene in the late ‘60s.
Ready-to-wear, denim, sportswear, underwear—you name it, the label sells it. Fast-forward more than four decades later, the brand is still re-inventing and perfecting what it does best. And withRaf Simons heralding a new era for the iconic American brand, we are seriously in for a treat next year. Until then, we are excited for the launch of its new lingerie collection for its Seductive Comfort line, which goes on sale this week.
Calvin Klein Underwear may be best known for its traditional logo-emblazoned undies—most recently seen on the seductive ads starring the likes of Kendall Jenner, Justin Bieber, and Bella Hadid—but the brand decided to go a more feminine route this time with possibly its most visually appealing undergarments yet. The collection features the brand’s beloved lift-demi and strapless bras in floral scalloped-lace trims in a variety of colors, including black, tan, and red. Just in time for the bralette trend celebs such as Zendaya and Selena Gomez have been rocking this year, the collection also includes styles that are wire-free and lightly lined.
Skeptical about sporting the new skivvies in the streets? When I tested one of the bra-and-panty sets, I felt long-lasting comfort all day whether I was on set for a fashion shoot, running around Manhattan on market appointments, or at my desk answering emails. Try them out for yourself: The line is available now on calvinklein.com.
Source : allure
