Women’s Innerwear Brand Zivame Records 50% Jump In Revenue
Zivame’s revenues have grown 50 per cent in fiscal ’19. Focusing on an omni-channel strategy, the brand plans to double store count to 60 and expand its presence through online…
Adore Me Listed on IAB 250 Among Most Important Direct Brands To Watch In The U.S.
Adore Me, the disruptive e-commerce lingerie startup, has been selected by The Interactive Advertising Bureau (IAB) as one of the most important "Direct Brands" to watch in the U.S. Economy.…
Lingerie E-Tailer Clovia Closes Gap With Rival Zivame
Online lingerie retailer Clovia seems to be narrowing the gap with bigger rival Zivame, if filings with the Registrar of Companies (RoC) are anything to go by. Delhi-based Purple Panda…
Susy and Bae Singapore Lingerie Brands Find Success Online
Miss Sheryl Lim left her marketing job and started lingerie e-commerce site Susy and Bae earlier this year, and she has no regrets. Susy and Bae sells handmade lace lingerie,…
Lingerie Manufacturer And Retailer Quadruples Sales
A Leeds-based lingerie retailer is experiencing phenomenal success having secured eight new listings in the last three months. Something Wicked, which was taken over by managing partner Steff McGrath last…
Ultimo Lingerie Expects Losses To Continue Through The End Of 2017 Following Plunging Figures in 2016
Ultimo Lingerie known for its plunging bras, underwear and swimwear has revealed losses for its last financial year and warned that it will not make a profit this year as Brexit looms.…
Theo Paphitis Business Boux Avenue Outlines International Ambitions
Theo Paphitis’s lingerie business Boux Avenue has agreed new wholesale partnership deals and has opened its first dedicated warehouse, as it continues its bid to boost international growth. The company…
L Brands Bullish On Expansion Potential For Victoria’s Secret Sister Chain La Senza
A good fourth quarter for La Senza could mean expansion for the young U.S. chain. Columbus-based L Brands Inc. (NYSE:LB) brought the Canada-born brand south of the border for the first time…
Ad Watchdog Orders Takedown Of “Sexualised And Explicit” Honey Birdette Lingerie Ad
Australia’s advertising watchdog has ordered lingerie retailer Honey Birdette to take down a poster advertising campaign after viewers complained images were “sexualised and explicit”. but the company says its ads…
Lingerie Leader Journelle Marks Tenth Anniversary with Retail Expansions, Brand Partnerships, And Fifth In-House Collection Launch For Fall
Luxury lingerie leader Journelle is celebrating its tenth anniversary this month. The company has five retails stores, including a new Los Angeles location which opened 3 weeks ago, and newly built flagship…
Freya Is Betting Big On Original Podcasts As It Seeks To Redefine Lingerie Marketing
Wacoal-owned lingerie brand Freya is the latest advertiser to hedge its bets on original podcasts, with the group’s top marketer in Europe saying the medium is something the Japanese company – which…
Curvy Kate Lunches New App Can Measure Your Bra Size By Using Just A Photo
The team at Curvy Kate are taking the embarrassment out of being fitted for a bra - and making ladies with larger busts more comfortable. GOING to be fitted for…
Yandy Officially Announce Lingerie and Halloween Costume Collection In Partnership With Playboy
Yandy, a leading retailer of specialty apparel for women, today announced the release of an officially licensed collection of lingerie and Halloween costumes in partnership with Playboy. The Playboy Collection…
Triumph International Makes Sake Underwear Using Fabric Made With Japanese Rice Wine
Lingerie manufacturer Triumph has been designing special bras that highlight social trends in Japan. Now, they’re continuing to innovate the industry with a brand new type of fabric made from an…
Jane’s Vanity Launches E-Commerce Platform for Luxury Intimate Apparel
Jane's Vanity, a high-end lingerie retailer offering limited production luxury pieces for those with a discerning eye, is expanding nationally through e-commerce. After 27 years in business in Portland, Oregon. The…
Lingerie Brand Amante Looks To Expand Portfolio In India
Intimate-wear brand MAS Brands, which sells products under Amante label, is scouting for acquisition opportunities in the Indian market and looking to have 100 standalone stores in the next 3…
