Fruit of the Loom celebrates National Underwear Day in unusual way
Fruit of the Loom isn't letting National Underwear Dat fly under the radar. National Underwear Day is Friday, August 5, and the company has come up with a cheeky idea…
This lingerie company is using one of Victoria’s Secret’s own models to compete with the brand
Lingerie company Adore Me is not shy about how it wants to compete with Victoria's Secret. "We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and…
Victoria’s Secret Makes New Lingerie Easy
When it comes to being a Victoria's Secret Angel, there's no question that the job comes with a lot of perks. There's the international travel to exotic locales, working with some…
Facebook Rejects New BoPo Lingerie Campaign For Being Too Sexy
Just when you think we’re beginning to make grounds in breaking down one-body-fits-all beauty boundaries, a body-positive lingerie advert, featuring a transgender model, is rejected by Facebook. The new ad,…
L Brands’ La Senza to open at Easton, Polaris
L Brands will open two locations of its Canadian lingerie brand, La Senza, in Columbus in the fall. The stores will open in September in Easton Town Center and Polaris…
Victoria’s Secret is ignoring a massive shift in the lingerie industry — and it could be costing them tons of money
The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types at lingerie companies from Aerie to Adore Me as self-acceptance and natural…
‘Fruit Unpackaged’: Faux Früt (of the Loom) Pop-Up Fools Shoppers
It’s a truism of marketing that a brand’s name can make all the difference without changing the product one bit. Fruit of the Loom has demonstrated this principle convincingly with a…
Global Online Lingerie Market 2016- Wolford, Wacoal, Triumph, Lindex, Jockey, Hanes Brands.
Market.Biz has recently launched new Market Research Report on “Online Lingerie Market” is a in-depth and professional survey on Online Lingerie Market. The research study Global Online Lingerie Industry offers…
Nike cheered for busting out plus-size models in new sports bra campaign
Nike is trying curvier models on for size. The athletic giant is getting high-fived for its Instagram posts featuring full-figured NYC athletes sporting the brand’s Pro Bra Collection — especially…
Wacoal Europe sells lingerie and swimwear brand Huit
Wacoal Europe has sold the lingerie and swimwear brand Huit to French firm Trendy Capital, which owns nightwear brand Canat. Under its new ownership, the brand will be called Huit…
Ultimo chooses TLE for trade show comeback
Ultimo is exhibiting at The Lingerie Edit after a two-year hiatus from trade shows. The brand is showing is SS17 lingerie collection, inspired by the 1980s, alongside its continuity lines…
Figleaves reveals own-brand ambitions
Figleaves will relaunch its own brand in August at the same time as the lingerie and swimwear etailer moves onto a new, responsive website. Currently, 40% of the swimwear and…
Victoria’s Secret’s Lunched new Liverpool store
Victoria’s Secret has opened its North West regional flagship at Livepool One shopping centre. The lingerie giant’s 9,200 sq ft store houses a full selection of Victoria’s Secret’s lingerie ranges,…
New lingerie trend could lift apparel sales
A fresh take on one lingerie staple could give the sales-suffering apparel industry the lift it's been looking for after years without a major fashion trend. The bralette, a lightweight…
Lingerie Sportswear Company Berlei Updates Identity
Lingerie and sportswear brand Berlei has tapped design agency Jones Knowles Ritchie Singapore as part of the company’s rebranding. JKR got the job without making a pitch following their redesign of Australian lifestyle…
West Ham set to announce ‘Ann Summers Arena’ as Olympic Stadium name
West Ham are set to announce a multi-million sponsorship deal to rename the Olympic Stadium as the Ann Summers Arena. Excitement is building as West Ham prepare to bid farewell…
