Victoria’s Secret PINK Nation is #SpringBreakStyleGoals
Whether your spring break means escaping the dorms and knocking back shots south of the border with your co-eds, or a well deserved vacation with your significant other, one thing…
Freya Active – Fit for Anything!
Freya Active has been nominated in the Support Wear Category in the Your Fitness Style Awards. Freya Active designs a range of fashionable, supportive and perfectly fitting sports bras, which…
Caitlyn Jenner joins H and M’s sports campaign
After collaborating with MAC, Caitlyn Jenner is all set to take over the fashion industry as she is joining hands with retail giant H&M for their new sports campaign. The 66-year-old…
Bluebella sells out in Japan
Bluebella has had a hugely successful launch in Japan after items from their boudoir nightwear collection went viral, including the Unwrap Me Body Bow. Available in red or black satin,…
#AerieREAL Proves That Body-Positive Ads Can, In Fact, Spike Sales
Can body-positive branding be good for the bottom line? Based on American Eagle-owned Aerie and its unretouched #AerieREAL campaign, it certainly looks like it. Lots of retailers struggled through 2015…
Victoria’s Secret is making billions by convincing women they have a problem
As online retail takes over, Victoria's Secret has a brilliant tactic for luring women into its stores: bra fittings. The company trains its associates to measure customers for the right…
Australian lingerie retailer Honey Birdette to enter UK this summer
Australian lingerie retailer Honey Birdette is readying a launch into the UK market with two stores set to open in central London this summer. The firm, which has 45 stores…
Curvy Kate is coming to Plymouth to find a new model – must have curves
A lingerie brand is on the hunt for its next model but size zero women need not apply. D-K cup lingerie brand, Curvy Kate is scouring the country to find…
Boux Avenue builds international ecommerce team
Boux Avenue is looking for an international ecommerce trading manager to join its head office team in Wimbledon. The role calls for somebody to work closely with the head of…
Aerie Profit surges at AEO on solid holiday sales
American Eagle Outfitters is winning more fans among women as sales of lingerie, jeans and other styles helped the teen retailer boost sales during a tough holiday season for retailers.…
Fruit Of The Loom Wins Walmart Supplier Of The Year Awards
Fruit of the Loom recently received two prestigious awards from Walmart that recognize the Company’s strong partnership with the retail giant. Walmart Apparel presented Fruit of the Loom with the…
Victoria’s Secret to Open First Full Retail Lingerie Store in China
Good news to all fashionitas out there! Premium lingerie brand Victoria's Secret has announced that it will be launching its first full retail store in the mainland, offering its well-known…
Victoria’s Secret stops its expansion in Canada
Victoria’s Secret, which plans to open a number of stores in Canada, decided not to go ahead because of the weakness of the dollar. A decision that has important implications…
First Adore Me store will be at company’s Manhattan headquarters
For its first brick-and-mortar store, e-commerce lingerie seller Adore Me is taking a cue from startups such as Warby Parker, Bonobos and Gilt Groupe, and opening a showroom at its…
Ann Summers to open new store in Irland
Almost 17 years after it opened for business on O’Connell Street to a mixed reception, the Ann Summers “pleasure emporium” is to open a new shop on the much-busier Henry…
Wacoal to sponsor The Intimate Ball
Lingerie giant Wacoal Europe, home to leading brands including Fantasie, Freya, Huit and Elomi, has signed up as headline sponsor for The Intimate Ball. Lingerie giant Wacoal Europe, home to…
