French wear and lingerie brand Etam showcased some pretty fashionable looks at their women's wear show for spring/summer 2017 at Paris Fashion Week . With barely-there coverage, plunging necklines, sailor-inspired underwear and a…
Coco de Mer releases a VERY raunchy lingerie campaign inspired by the hit film Fifty Shades Darker The ad for the steamy sequel to Fifty Shades of Grey netted a…
Victoria's Secret is attracting a loyal consumer who shops frequently, and spends more than the average intimates consumer, according to The NPD Group, a leading global information company. Over a…
Online lingerie retailer Zivame (Actoserba Active Wholesale Pvt. Ltd) has discarded aggregation of brands in favour of becoming a private label business, a move that will help it earn higher…
It’s a widely held belief that Megan Fox is one of the best looking women out there. Sure, she’s also had a pretty substantial acting career, from her star turn in…
The NY Fashion Week runways continuously present risqué trends that almost all of us would not dare try. however with crop tops continued their keep in our wardrobes for one more…
British luxury lingerie brand Agent Provocateur opened its 1st store in Singapore at The Shoppes at Marina Bay Sands last month. Founded in 1994, the brand is known for its selection of sexy lingerie…
The Victoria's Secret annual fashion show is one of the most highly-anticipated events of the holiday season — and this year the star-studded affair is allegedly headed to Paris. According to…
Australian lingerie line, Nancy Ganz, has lunches a new lingerie line . Shapewear, and specifically big Bridget Jones-style knickers, have often been stereotyped as the opposite of sexy. As much as…
lingerie brand La Senza's fourth U.S. store is predicted to open at Orland Park's Orland sq. mall in mid-November. The Canadian chain is an element of L Brands, the parent…
Following the success of last year’s ‘Modelled By Role Models’ campaign, Lingerie Brand Panache has brought the idea back for another round. Rather than hiring standard industry models to show off…
Victoria's Secret spreads have always been racy, but the brand's recent ads have some scratching their heads. While revealing lingerie is nothing new for Victoria's Secret, some recent posts on…
Fruit of the Loom has donated over 55,000 packages of T-shirts, shorts and underwear to the Salvation Army in Louisiana for distribution to victims of the recent flooding in the…
A SEXY lingerie model has hit back after an advert featuring her gyrating in her underwear was banned following complaints it was like “amateur porn”. The red-hot video, which played…
For years, the underwear industry has been about selling something that appeared to be sexy, even if it wasn't necessarily comfortable (or functional). But earlier this week, wellness website Well+Good declared…
For all those readers who have been carefully preserving love worn lingerie from Elle Macpherson’s defunct collection, there’s news: the model and entrepreneur is launching her own line again. It…
