Stunning Lucy Mecklenburgh showcases her perky posterior in barely-there lingerie as she flaunts gym-honed physique in sizzling shoot. She turned a career in reality TV to a wildly-successful fitness and…
Fruit of the Loom isn't letting National Underwear Dat fly under the radar. National Underwear Day is Friday, August 5, and the company has come up with a cheeky idea…
Owner of Olga, a leading intimate apparel brand for curvy and fuller-busted women, introduces Olga Flirty, a collection of bras and panties featuring sexy details like lace and plunging necklines.…
Lingerie company Adore Me is not shy about how it wants to compete with Victoria's Secret. "We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and…
Penelope Cruz, whom you probably know as a critically acclaimed actress, also happens to moonlights as a lingerie designer because it just makes sense. She and sister Monica have revealed their…
When it comes to being a Victoria's Secret Angel, there's no question that the job comes with a lot of perks. There's the international travel to exotic locales, working with some…
Just when you think we’re beginning to make grounds in breaking down one-body-fits-all beauty boundaries, a body-positive lingerie advert, featuring a transgender model, is rejected by Facebook. The new ad,…
Swimwear as outwear has been the hottest look of spring/summer 16 so it’s no surprise that the less-is-more aesthetic is set to continue to be big this autumn/winter. As the…
L Brands will open two locations of its Canadian lingerie brand, La Senza, in Columbus in the fall. The stores will open in September in Easton Town Center and Polaris…
The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types at lingerie companies from Aerie to Adore Me as self-acceptance and natural…
Talk about a body positive step in the right direction. After catching heat on their past body positive campaigns #PlusisEqual and #ImNoAngel, Lane Bryant is apparently still not willing to…
It’s a truism of marketing that a brand’s name can make all the difference without changing the product one bit. Fruit of the Loom has demonstrated this principle convincingly with a…
Market.Biz has recently launched new Market Research Report on “Online Lingerie Market” is a in-depth and professional survey on Online Lingerie Market. The research study Global Online Lingerie Industry offers…
Nike is trying curvier models on for size. The athletic giant is getting high-fived for its Instagram posts featuring full-figured NYC athletes sporting the brand’s Pro Bra Collection — especially…
Wacoal Europe has sold the lingerie and swimwear brand Huit to French firm Trendy Capital, which owns nightwear brand Canat. Under its new ownership, the brand will be called Huit…
Ultimo is exhibiting at The Lingerie Edit after a two-year hiatus from trade shows. The brand is showing is SS17 lingerie collection, inspired by the 1980s, alongside its continuity lines…
