A good fourth quarter for La Senza could mean expansion for the young U.S. chain. Columbus-based L Brands Inc. (NYSE:LB) brought the Canada-born brand south of the border for the first time…
Strictly Come Dancing star Mollie King has given us all an early Christmas present by stripping down to her sexy underwear for her new campaign with Boux Avenue. The would-be dancer and…
Lonely, the New Zealand-based women’s lingerie label, has gained a huge following over the last few years thanks to a gorgeous collection of intimates and refreshingly diverse campaignsfeaturing real women from…
Rosie Huntington-Whiteley perks up M&S lingerie sales as figures show her underwear range has sold 11m items. The 30-year-old model launched Rosie for Autograph five years ago. The success of…
Australian boutique lingerie chain, Honey Birdette, is known for its racy collections and risqué campaigns. And true to their signature style, the label launched their new Christmas campaign with a…
A photo classifying feature on the Photos app on iPhones has been causing a stir on social media after Twitter users discovered Apple has been quietly categorizing women’s underwear. The…
The brainchild of the plus size lingerie and swimwear brand Elomi, the Elomi Portrait Project is a thought-provoking experience merging art, fashion and data inspired from IBM Watson, featuring the beauty of plus size women…
Australia’s advertising watchdog has ordered lingerie retailer Honey Birdette to take down a poster advertising campaign after viewers complained images were “sexualised and explicit”. but the company says its ads…
Luxury lingerie leader Journelle is celebrating its tenth anniversary this month. The company has five retails stores, including a new Los Angeles location which opened 3 weeks ago, and newly built flagship…
Almost fifteen years ago, Ellen Jacobson built the foundations of Elila by serving the needs of those often forgotten at the time: full figured women. Since then, the lingerie world has changed…
The 2017 Victoria's Secret Fashion Show, airing on November 28, is full of firsts: a high-profile collaboration with Balmain, a whopping 16 newbies, a more diverse lineup, including seven (well, actually eight, but more…
Wacoal-owned lingerie brand Freya is the latest advertiser to hedge its bets on original podcasts, with the group’s top marketer in Europe saying the medium is something the Japanese company – which…
Over the next few days, we’re going to start recapping more of the brands we experienced at the Lingerie Selection (TLS). If you missed the show, or need a refresher, we have…
Etam showcased some seriously risqué lingerie looks on the catwalk in Paris this week – but would you be brave enough to wear some of the seriously bold outfits? Taking place…
The team at Curvy Kate are taking the embarrassment out of being fitted for a bra - and making ladies with larger busts more comfortable. GOING to be fitted for…
Inspired by the sultry styling of the French song, “Les Etoiles”, Seven ‘til Midnight’s 2018 Holiday Collection pays homage to the everyday woman. The future is feminine and everyone woman is a…
