With Victoria’s Secret set to launch its next fashion show in Shanghai in November, the American giant of intimate apparel is creating loads of buzz and taking advantage of the…
Yandy, a leading retailer of specialty apparel for women, today announced the release of an officially licensed collection of lingerie and Halloween costumes in partnership with Playboy. The Playboy Collection…
We didn't think that designer and blogger Gabi Gregg could top the cute AF plus-size clothing line, Premme, which she recently launched with Nicolette Mason, but then she releases yet another incredibly…
Following its “I’m No Angel” campaign in April 2015, a direct response to Victoria’s Secret's preference for mainstream beauty standards (and its Angels), Lane Bryant released a new commercial during…
Lingerie manufacturer Triumph has been designing special bras that highlight social trends in Japan. Now, they’re continuing to innovate the industry with a brand new type of fabric made from an…
The Victoria’s Secret fashion show will be in Shanghai, China this year after being held in Paris last year. but which model will wear the Fantasy Bra this year? The runway show will…
Jane's Vanity, a high-end lingerie retailer offering limited production luxury pieces for those with a discerning eye, is expanding nationally through e-commerce. After 27 years in business in Portland, Oregon. The…
Intimate-wear brand MAS Brands, which sells products under Amante label, is scouting for acquisition opportunities in the Indian market and looking to have 100 standalone stores in the next 3…
With a difficult year behind it, and a new owner in Four Holdings, Agent Provocateur is aiming to reclaim some of the gritty sexiness of its past with a fall ad campaign…
Stella McCartney has a new swim and lingerie license with ISA Spa, the Italian textile firm that will manufacture, develop and distribute the designer’s lingerie and swimwear collections as of fall 2018. Under the agreement, ISA Spa…
A Stunning model has waded into the fashion industry debate while posing for a sexy new lingerie campaign. Danish beauty Christine Sofie is one of three gorgeous models to star…
Lingerie designer Elma Valerio grew up feeling self-conscious about her small chest. Born in Japan, Valerio was raised in Hawaii, where the default outfit — a swimsuit — made her…
Hanes Brand announced today that it is donating more than five trailer loads of underwear and activewear to assist victims of flooding from Hurricane Harvey in Texas and the Gulf…
If you’re starving for inspiration, walk through the New York Botanical Garden. Brilliant pinks, yellows, purples and blue dot the living museum’s landscape. Flower’s show off their intricate designs and…
Aerie, a brand that has long been championing inclusivity with its body-diverse imagery and campaigns, is building on its commitment to serve a wide range of people by applying the approach to…
Fashion brand SuperGroupies have joined with Capcom to release a lingerie set based on two of its female fighters: Chun-Li and Cammy. The self-proclaimed “strongest woman in the world” has a lingerie…
