Swedish retail group H&M spent tens of millions of rands launching in South Africa to make sure everyone knew it was coming – and it worked. Its Cape Town store is now its third-busiest outlet worldwide.
Pär Darj, the country manager for H&M, said they were overwhelmed by the reception in the market.
Europe’s second-largest retailer opened two large stores in a tough market a few months ago: a 4700m² one at the V&A Waterfront in Cape Town.
Source : sundaytimes
