Kayser-Roth Corporation (a subsidiary of Golden Lady) is an intimate apparel and hosiery manufacturer based in Greensboro, North Carolina.
The company currently markets two brands in North America, No Nonsense and HUE.
History
Julius Kayser & Co., the predecessor to the modern Kayser-Roth Corporation, was founded in the early 20th century by Julius Kayser and was a notable manufacturer of hosiery, lingerie and gloves. In 1958, the company purchased the Chester H. Roth Company, forming Kayser-Roth. Alfred P. Slaner, the first head of the merged company, developed Supp-Hose hosiery.
In 1973, in order to compete with the L’eggs brand (currently owned by HanesBrands), Kayser-Roth launched the No Nonsense brand, which was one of the first brands of hosiery to be sold in supermarkets, drugstores and discount department stores. Two years later, the conglomerate Gulf+Western purchased Kayser-Roth.
Over the following years manufacturing improvements were made to Kayser-Roth plants located in Canada, most notably Ontario and Quebec. Such markets as the automotive industry were tapped. For a time there was almost no automobile produced that did not have Kayser-Roth product inside.
In 1985, the conglomerate divested Kayser-Roth to the Wickes Companies as it was selling off all of its non-entertainment properties. Eight years later, Grupo Synkro, a Mexican hosiery manufacturer, purchased the company for approximately US$230,000,000.
In 1999, Golden Lady, the largest hosiery manufacturer in Europe, acquired Kayser-Roth Corporation from Grupo Synkro and reorganized the company. During the 2000s (decade), the No Nonsense brand expanded to include bras, panties, sleepwear, socks for women and men, and foot comfort products.
In April 2011, Kayser-Roth partnered to become an exclusive distributor of socks and hosiery for Jockey International, Inc.
Today, Kayser-Roth products are featured on the television show, Gossip Girl and have been previously showcased on The View.
