lingerie brand La Senza‘s fourth U.S. store is predicted to open at Orland Park’s Orland sq. mall in mid-November.
The Canadian chain is an element of L Brands, the parent company of 2 lingerie brands already well-known within the U.S. — Victoria’s Secret and PINK.
La Senza targets a young, edgier, value-conscious shopper, Martin Waters, L Brands’ international division president, said throughout a decision with investors earlier this year.
“They charm to different customers,” he said.
La Senza plans to open 5 U.S. stores this year as a test, he said at the time. One opened earlier this year in Columbus, Ohio. Another Columbus store and a 3rd location in Southlake, Ind., are expected to open shortly, L Brands same.
Two other stores are going to be opening in Orland sq. this fall: mac Cosmetics and jeweler Alex and ani, mall owner Simon Property group said during a news unleash Wednesday.
