Triumph is excited to announce the launch of a new global Spring Summer ’17 campaign, ‘Find The One For Every You’.
Starring international model and entrepreneur Jessica Hart and shot by legendary fashion photographer Rankin, the empowering campaign marks an exciting new creative direction for the brand and will feature in print, outdoor and digital channels across the world from January 2017.
Triumph’s Spring/Summer ’17 ATL campaign celebrates ‘Every You’, a story of modern women and their multifaceted lives: she is an athlete, she is a business woman, she is a mother, she is sexy, she is confident. The new creative concept shows just how Triumph bras support women, whatever they do, highlighting the breadth of Triumph lingerie, to help women ‘Find the One’ for every age, shape, size and occasion.
Jessica Hart and supporting models are seen in their various roles, oozing charm and character, which Rankin has captured so perfectly in his bold signature style. For this campaign with Triumph, Rankin plays on real personalities rather than an ideal reflection, resulting in a dynamic campaign, which hero’s individuality, femininity and style.
Rankin comments: “The most exciting thing about working on Triumph’s Spring/Summer ’17 campaign is that the brand is moving in a whole different direction. The images are modern, accessible and incredibly confident. We’re really pushing the fact that it’s not just for the ‘perfect’ women. Triumph is for every woman and every woman can wear Triumph and feel really confident in it. For me, this is an exciting thing to be involved with and really reflects what is going on in the real world.“
Jessica Hart adds: “It’s a really cool new look and I’m super excited to be part of it – representing this playful side of Triumph that speaks to all women. Triumph understands that women play so many roles in their everyday life – we’re fascinating creatures! A huge part of being yourself is feeling comfortable. One day you might feel more like being cosy and supported, another you might want to feel sexy and strong. The exceptional fit and comfort of Triumph products lets you be whoever you want to be and that’s something I really love.”
Suzanne McKenna, Global Head of Brand, Triumph: “Working with Rankin has enabled us to create a powerful campaign that we hope will resonate with women all over the world. Jessica Hart really embodies the Triumph woman in her multiple roles and this new, dynamic direction for the brand showcases our extensive product range, supporting our ongoing brand mission to ‘Find The One for Every You.'”
Featuring in the campaign are Triumph’s most coveted styles – from leisurewear to seductive, functional and sporty. Styles include the iconic, feminine Amourette 300, the innovative Magic Boost, and the latest in sports bra technology, Triaction.
